AZTRA AI
Industry>Retail & CPG
AURORA

How many customers walked out of your stores last month without the size they came for?

See how AURORA can work on your data.

AURORA demand planning platform screen background

AURORA is where AZTRA's decision intelligence meets the realities of retail and CPG planning.

It is an adaptive demand sensing and forecasting platform that connects bidirectionally with the systems your team already uses. ERP, inventory, ecommerce, POS, planning tools. AURORA pulls from all of them and enriches what they know with live external signals: weather patterns, social trends, market shifts, local events.

For planners whose work maps to its capabilities, AURORA becomes the place they work. One environment instead of many. Promotion plans, demand forecasts, supply constraints, and allocation decisions, all visible to the teams that need them, updated in real time. Beyond forecasting, AURORA recommends actions and lets your team simulate the impact, override where their experience says otherwise, and shape demand instead of only reacting to it.

The result: your planners spend less time reconciling spreadsheets and more time doing the work their experience actually qualifies them for.

OUTCOMES

What AURORA delivers

30-50%

improvement in forecast accuracy

At SKU, store, and week level, where it matters to your planners.

20-35%

reduction in split shipments

Lower cost to serve without sacrificing delivery performance.

3-7 point

reduction in return rates

Better decisions upstream mean fewer returns downstream.

How AURORA Works

Your systems already hold most of the picture. AURORA connects the pieces your team has been assembling manually.

  1. 1

    Connect

    AURORA plugs into your existing systems: ERP, planning tools, inventory management, ecommerce, POS.

    Bidirectional integration means AURORA reads from these systems and writes back to them, leveraging your existing investments so your team works in one place instead of toggling between six.

    Before

    Disconnected systems and spreadsheet stitching.

    After

    Connected planning stack with bidirectional sync.

  2. 2

    Correlate & Enrich

    This is where most planning tools stop and AURORA keeps going. It layers live external signals onto your internal data: weather forecasts by region, social media trends by category, local events, market shifts. Your planning system knows what you sold last Tuesday. AURORA knows why, and what is about to change.

    That TikTok trend moving 40,000 units in a week? Your planner sees it before the demand plan has to catch up.

    TikTok trend: 40,000 units in a week detected before forecast lag.

    Before

    Internal data only.

    After

    Internal data enriched with live external signals.

  3. 3

    Decision Intelligence for Retail

    AURORA shows the likely impact of pricing, allocation, and promotion decisions at SKU, store, and week level, with confidence metrics on every prediction so planners know how much weight to give it.

    Sales enters a promotion plan in their own system. AURORA picks it up, quantifies the downstream impact, and surfaces it to planning and supply chain. Everyone sees risk and opportunity simultaneously, in one view, instead of discovering misalignment after the purchase orders are already out.

    AURORA also recommends demand shaping actions based on what it sees across your supply chain. Planning a BOGO on a slow mover that is overstocked in three regions but selling fine in the rest? AURORA flags where the promotion will actually clear inventory and where it will only give away margin.

    BOGO scenario: clear overstock where it matters without giving away margin where it does not.

    Before

    Reactive planning after demand shifts.

    After

    Collaborative planning with shared downstream impact.

The planner, fully informed by AURORA, makes the decisions. Approval workflows add oversight where your organization needs it.

Business Case

The cost of disconnected planning

$1.7 trillion

Lost to inventory distortion globally every year. Stockouts and overstocks combined: the revenue you miss and the margin you waste.

IHL Group, 2024

29%

The share of business applications that are actually integrated. The rest drive manual workarounds, duplicate data, and the shadow spreadsheets your team maintains because the official systems cannot keep up.

Bizdata360, 2026

24-57%

The improvement in forecast accuracy when social media and search data are added to demand planning. The signals exist. Most planning systems are not built to use them.

Fu et al., Manufacturing & Service Operations Management, 2023

For a mid-size retailer, even a small improvement in forecast accuracy is worth millions in working capital. Most of the waste comes from systems that do not share what they know, teams that plan in isolation, and signals that never reach the people making the decisions.

Proof

Case studies from retail deployments

01: Predict Better

Demand Forecasting

30-50% forecast accuracy improvement at SKU-store-week level.

A global omnichannel apparel retailer with forecast error running 20-30%. Three departments planning in isolation, legacy systems looking backward, and no visibility into real-time market signals. AURORA changed what the forecast could see and how fast it could adapt.

Read the full case study →

02: Fulfil Smarter

Order Control

20-35% fewer split shipments. Routing from hours to minutes.

A multi-site electrical distributor fulfilling orders through warehouses, service counters, and online. Static fulfillment rules drained service counters to fill online orders, contractors walked out empty-handed when stock was somewhere else, and every reroute had to be done by hand. AURORA added an orchestration layer that made fulfillment dynamic.

Read the full case study →

03: Prevent The Wrong Sale

Returns

3-7 point return rate reduction. 1-3 point gross margin improvement.

A large fashion retailer losing margin to reverse logistics and unpredictable return volumes. AURORA introduced risk prediction at product, size, and customer level before the purchase decision, so the right products reach the right customers and margins improve.

Read the full case study →

Built by people who have been inside your operations.

AZTRA's retail and CPG team brings decades of implementation experience across the planning systems and operations that run on them. They have walked the floors, fought the spreadsheets, and seen the same broken patterns at every company. AURORA was built from that experience.

Meet the team

Curious what AURORA could do for your business?